Butt Heads

A study just published by the National Institute of Public Health has found that the anti-smoking ad campaign aimed at young people that's being run by cigarette giant Phillip Morris as part of their settlement to not get their butts sued more is not only ineffective but may be intentionally designed not to work. At the very least, the ads only message kids to wait until they're adults to smoke. Who really thought this idea was going to work? To have the tobacco industry work up its own ads to drive customers away? It's not unlike those ads from the oil companies, where they work so hard to show us how environmentally conscious they are. The only time these ads work is when the market research firms hired to see if the ads work dummy up their results to make it look as if the ads work.