According to an article in the NYTimes, an estimated 40% of people with digital video recorders (like Tivo) still watch commercials, even though they can fast forward past them. Advertisers are delighted. I am appalled -- here we've been given this great gift, the power to zap past mindless drivel so we can get to...well, other mindless drivel -- and almost half the viewers are still watching the ads?! On the other hand, I've been ad-blasting a long time. Can it be that the actual shows have gotten so bad that the ads are actually more entertaining?
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