White House Resident Bush today visited complaint-plagued Walter Reed Army Hospital in Washington, D.C., today, to apologize about appalling conditions revealed last month and to award 10 Purple Hearts to wounded troops there. He shook hands with amputees and joked with various other wounded veterans of the Iraq War™. While assuring the soldiers there that they've be receiving the best of care, Bush did not get a check-up or a urine test, not to mention a full physical exam, while there. It seems he prefers the spic n' span surroundings of the Bethesda Naval Hospital for that.
Infringement vs. Infection
I'm not sure I get the business sense of moves like Viacom suing Google for copyright infringement because of videos uploaded to their YouTube site. Similar suits from broadcasters against that and other shared video sites are somewhat perplexing. While there may be some money to be made and knuckles to be rapped by the legal eagles here, aren't these monoliths of content missing out on the bigger picture and profit from the bits and hours of free advertising and exposure that these sites are providing?
In the rush to keep their content proprietary and within their sphere of influence and distribution, it seems to me that the media giants are shorting themselves out of the whole viral marketing phenomenon. Their thinking is, no doubt, that if they selfishly only provide the content on their own websites, they'll be able to reel in the legions of web surfers out there. What they don't seem to understand is that those folks don't want to be trapped in the corporate superstructure of superslick sites that only have a limited scope of offerings -- the same dynamic that has viewers fleeing from conventional television in the first place.
Now I'm no corporate beancounter and if I had the makings of a media magnate I wouldn't have the time available it's taking to write this entry. But I would bet if you put all of the eyeballs Viacom has garnered for free by having "illegally" streamed clips from "The Daily Show" and "The Colbert Report" on a scale across from the viewers at their own one-dimensional Motherlode on Comedy Central's website, there'd be no comparison. And who's benefitting, ultimately? Viacom, of course. But they can't stand the idea that Google and whatever other corporate entities are getting some advantage along the way. "Collateral gainage" is what I'd call it. And with whatever counts as being counter culture in today's web-driven society generally avoiding the more obvious corporate influences, Viacom and its ilk should be counting their lucky stars and coins that the means for virally increasing awareness exists instead of working so hard to innoculate against it.
March 20, 2007 in Social Commentary | Permalink | Comments (0)