I never thought a bank could send me anything that would brighten my day but, lo and behold, good ol Bank of America has come through! I recently got a business account set up for my consultancy, Simmer Branding Studio, with which was included an ATM/Check card. The card arrived in the mail today and, in a fantastic stroke of brand irony, I discovered that the BofA apparently can only spare 20 characters for their business name line. Now, whenever I buy a client lunch, they'll know that they've been treated by Marc Hershon, Simmer Branding Stud.

Oh, yeah ...
That's what I'm talking about.
Posted by: Debra Godshall | July 19, 2007 at 09:31 AM