Loved this quote in the NYTimes today, from Greg Vistica, the head of PR firm Washington Media Group. His company has just stopped doing the public relations for the country of Tunisia. Why, you might ask?
"We basically decided on principle that we couldn't work for a country that was using snipers on rooftops to pick off its citizens."
It makes me wonder how many pitches they tried before Washington Media Group figured sniping your own people is a too hard a spin even for pro PR types. Also: There has to be at least a few image companies getting in line to gobble up that sweet Tunisia account.
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